Specialising in graphic design, defined by a bold brand identity

The logo design was built around three core principles: symmetry, proportion, and balance. Bold, clean typography and clear messaging were paired with a neutral color palette to convey a confident, understated, and distinctly fresh tone.

Client
Ruby Cheng

Delivered
Brand identity
Business card

The logo takes inspiration from ancient Chinese letterforms, reflecting the natural flow of each character into a symbol.